Graphic and Media DesignDegree Show 2019

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Ellie Welsh

elliewelshdesign@outlook.com
I am a London based Graphic Designer and Illustrator specialising in Branding, Packaging and Illustration. I love creating colourful, vibrant, fun illustrations/designs that really catch the eye of the viewer. I have a keen interest in food packaging and love architecture.

Moo Free Rebrand

For my Industry Practice project, I wanted to find a brand that was in need of refresh. Moo Free is a vegan chocolate company and their current packaging just screamed REBRAND to me. The rebrand aims to give the brand a modern, fun, fresh look as well as giving each product/design its own personality.

The packaging also tackled environmental issues by being 100% recyclable as the majority of their current packaging used plastic that wasn’t widely recycled.

HiPP Organic Rebrand

For one of my Final Major Projects I knew I wanted do another rebrand. After deciding on exploring children's food packaging, HiPP Organic, which is a well recognised baby food brand stood out to me.

The process included redesigning food jars, tray meals, fruit pots and more. This aims to give the brand a fun, eye catching refresh but to still maintain the brands recognition.

An Architecture Exploration: Elephant & Castle

This Self-Initiated Project started off as an exploration into various architectural structures, repetition in buildings and pattern. The end result ended up being an exploration of the buildings surrounding our LCC buildings, examining the changes happening around us and appreciating both the old and the new architecture.