Graphic and Media DesignDegree Show 2019

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Olivia Maskell

oliviagracemaskell1@gmail.com
I’m Olivia. I enjoy working on design projects that enable me to explore the full spectrum of communications tools, ranging from traditional, analogue such as screen printing and hard back book binding, through to digital solutions such as designing apps and websites. I have a passion for branding; developing design that helps a brand effect a shift in the way it is perceived by its audience. My approach is to develop unique, creative, audience orientated campaigns, using design as a springboard to connect with those audiences.

Having studied at Camberwell College of Art (Foundation Art) and London College of Communication Graphic and Media Design (BA Hons), for the last four years I have honed my design skills. In addition, I have also gained agency experience.

Mind Over Matter

This is 'Mind Your Head', a campaign devised for students by Student Minds in collaboration with universities to promote healthy wellbeing as well as signposting existing services to ensure students feel comfortable to approach student services if and when they need.

The campaign works as a cohesive suite of collateral, including; print, social media and a pop up which is to be utilised at freshers fairs. The pop up is a way of directly addressing the target audience and sending them away with information in a fairly lighthearted way which takes the stigma away from them having to approach someone to ask for help. The takeaway box, which acts as the signposting includes a number of different things, such as; leaflets, beer mats, a thoughts journal and a stress ball which doubles up as a decision making dice.

Mainstage

This is ‘Mix’, a cultural festival where music meets mixology in the summer months in Hyde Park, London. For this project, we were given complete freedom to design the festival, from the concept, through to the execution of the visual identity. I wanted to create a visual identity which combined both elements of the festival which were quite contrasting.

I created a set of brand guidelines to form the visual identity for the festival brand and applied them to a suite of collateral, including; print, 3D, digital, UI design and a social media campaign.

Industry Practice

Industry Practice was a project that gave me the reigns to explore a topic of choice in a more professional aspect as well as in greater depth. As one of my main interest lies in branding, I looked at a current issue within society - food wastage, and considered how I could make a positive change by using branding and campaigns.

I created a refreshed identity for Elsey & Bent - a local fruit and veg stall located in Borough Market, and created the campaign 'i'm perfect' by using print and social media to encourage people to buy imperfect produce and in turn, help prevent the waste of perfectly good fruit and veg.