Alexandra Cardoso

‘Blurred to Reveal’ is a visual and conceptual exploration of olive oil packaging through the lens of colour perception. By intentionally obscuring brand names and graphic details, the book invites readers to see what remains when marketing noise is stripped away, revealing pure fields of colour as the dominant communicators.

Through the generations, this particular Olive Oil was passed from my great grandparents more than 90 years ago to my grandma, who then passed it to my grandpa.

Together they taught their 4 children, my dad and uncles, how this special product is produced and maintained. I was lucky to have both of my grandparents produce Olive Oil, I loved having this little piece of comfort knowing that they would always provide us with the most loved and cared for product.

The brand reflects on the traditional roots while maintaining a modern and fun graphic approach. Printing is now being produced.

London Threads is an independent magazine that celebrates the everyday fashion of Londoners, capturing the spirit and energy of the city through its people. My goal was to document the natural flow of urban life, pairing authentic street moments with bold typefaces for a distinctive visual style.

The response from everyone involved in the project was overwhelmingly positive, and it was a joy to explore the city, meet new people, and bring their stories to light.