2021

Alexsandra Kruusberg

I am a multidisciplinary designer currently based in Tallinn, Estonia who loves typography, editorial design and motion graphics. I'm passionate about innovation and solutions that strive towards a more sustainable future through combining design with tech. I have worked in London and Estonia in companies such as Pentagram, Swedbank and Bolt.

Humana Vintage Rebrand

Humana Vintage is a rebrand of a vintage clothing store located in Tallinn, Estonia. Through the usage of circular elements and second-hand materials, the new visual identity connects the store with a broader idea of circular economy. In addition to the refreshed visual identity, I have created a prototype for their online store using Figma.

MoMA AR Poster

MoMA AR Poster explores Sophie Taeuber-Arp's idea of immersive art. The poster stems from Sophie’s own idea that ‘objects are to be used and manipulated, spaces to be moved about in, and artworks to be looked at and experienced'. All shapes used within the poster are proportionally scaled and taken from various original artworks of the artist.

AirPods x Nike

AirPods x Nike is a purely conceptual project, making it possible to store songs on AirPods and run with no additional equipment. It also allows you to customise a unique pair for yourself. The aim is for people to get away from the everyday hyper connectivity and focus on one activity at a time.

Alexsandra Kruusberg

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