2021

Amy Hsu

Hi, I am Amy, a Taiwanese multidisciplinary graphic designer who came to London to study six years ago. I am interested in different design fields and willing to try different designs. Also, I am in love with Japanese modern and traditional culture, so most of the time you can see that the research or the design is related to some Japanese elements. Living and travelling in different countries always lets me learn new elements, the things I learn from different cultures really create who I am.

一期一会 ICHI GO ICHI E

How can we capture the memory we have without taking photographs?
2015 was the first year I came to London in the UK to study. This year will be the last year I study in the UK. This is a project that records the memories of 12 important Asian people I met in the UK. It is a memory book focusing on the story behind the illustration. It is a limited publication for commemoration.

ICHI GO ICHI E is a proverb that originated from the Japanese Tea ceremony. It means “once time, one meeting” or “once in a lifetime encounter” which means we should treasure the time and the relationships with people we have now.

Especially during this rough year, we had to face the covid-19 situation face on. The plans we had will no longer be the same. The people we think we can still meet, maybe the next day you have to say goodbye and do not know if you guys will meet again.

We have a similar cultural background because we all speak Mandarin. London becomes the connection for us, this is the place we met and studied.

The memories behind the food and the activities.

Branding: physia

Brand design project for an upcoming cosmetics product in Taiwan.

The concept and the logo.

Bottle, box and paper bag design.

We aim to sell on the Instagram store.

Amy Hsu

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Biography