SAMANUROOP (समनुरूप Hindi: to conform, comply with rules, behave accordingly to socially acceptable conventions) is a custom Hindi Devanagari typeface designed as a response to the wave of rising extremist and nationalist political climate around the world. It depicts a dystopian, fascist regime through type, by turning the originally curvy and soft Indic Hindi Devanagari script into a bold and geometric form.
The typeface is presented in a combination of an editorial type specimen book as well as a banner. The book specimen is structured to replicate the communist party’s Little Red Book, while the banner is cut and sewn from silk textiles to emulate the Nazi party flags with the name "SAMANUROOP" displayed on it.