Angelena Chang

This is an agency brief by Open, in collaboration with Mind, the mental health charity.

The aim of the brief is to raise awareness among Gen Z about mental health and encourage them to proactively start conversations about their mental well-being with others.

This journal promotes mental health by providing a fun and freeing space for expressing and venting emotions/ thoughts through creative prompts. It incorporates art therapy, crafting and journaling elements. This allows users to project their feelings onto the page, as well as deal with mental health on their own terms.

In the fundraising campaign for Shelter UK, I am highlighting the organisation’s impactful efforts in addressing housing emergencies.

Inspired by the challenges faced by individuals experiencing homelessness in England, my design incorporates the iconic home symbol from Shelter UK’s logo. By integrating this familiar graphic element into the campaign page, I aim to evoke a sense of connection and awareness. Adding this symbol to unconventional living spaces creates a powerful visual statement, reinforcing the message, ‘This is not a HOME’.

I conceptualised a unique approach to explore the theme of ‘shelter’ by strategically placing billboards and posters in locations with shelters such as bus stops, underground stations, and under bridges. My intention was to position them in high-traffic areas where individuals frequently engage, emphasising the presence of shelter while highlighting the plight of those without it.