2021

Anushka Ansal

Biography

Hi, I'm Anushka and I build visual identity systems. I work within social design – my design aims to break down important issues by making them approachable and playful. I want to work with people and companies that create innovative solutions to human problems.

Portfolio

BOXY

Over the time of Covid, my lifestyle changed heavily. Leaving the house was a rare occasion and everything, essential or not, was now getting delivered to my house. This ranged from medical equipment, to groceries, to food and clothes.

This is a project about upcycling cardboard boxes. BOXY is a brand which redesigns cardboard boxes so that the users are encouraged to upcycle them. It includes an app and instagram account which illustrate instructions to transform boxes into different designs so that users can choose what they would like to make.

The Problem
BOXY
BOXY
BOXY
BOXY

Relationships On The Road

This is a road safety campaign about empathy. This was a live brief surrounding vulnerable road users and creating a community between different road users. I used scale and perspective to create illustrations which show the power dynamics between different road users.

'Relationships' on the road refers to the interaction between any two road users and the campaign uses the language of dating advice, but applies it to the road system.

Relationships On The Road
Relationships On The Road
Relationships On The Road

The Reel Truth

This campaign targets sexism and stereotyping in the Bollywood industry. The themes are male gaze, sexualisation and one-dimensional narratives. The logomark is an eye which symbolises nazar. It aims to hold the people making these movies responsible for how women are depicted in them.

The Reel Truth
The Reel Truth
The Reel Truth
The Reel Truth