2023

Ariel Tong

Ariel Tong is a multidisciplinary mixed-media designer with an interest in social media strategy. Based primarily in London, her passion for mixing the digital and physical world is communicated through her creative work. She enjoys working with other creators and is always discovering new ways of working.

Depop Pop-up

This Depop pop-up is a concept campaign that targets Depop’s platform users and followers, aiming to engage users who are interested in integrating digital and physical experiences and those who are loyal to the brand and appreciate fashion.

The campaign revolves around merging the digital platform with the physical world by promoting a 3-day pop-up event. A scavenger hunt is used as the promotional strategy, where participants search for 4 crafted crochet pieces and use augmented reality (AR) technology to interact with them.

Waiting Room

“Waiting Room” is an exploration of visual communication and the concept of comfort. The narrative of the book explores the journey of establishing identity through the symbolic object of a chair.

White Rabbit Milk Candy (大白兔奶糖)

This project centres around the packaging design of the popular Chinese sweet White Rabbit Milk Candy (大白兔奶糖), known for its nostalgic appeal. It evokes nostalgic comfort through visual language and branding associated with childhood sweets. The crochet bags created as part of the project enhance the idea of comfort, symbolising warmth and reflecting memories of childhood snacks. By bringing together the packaging design and crochet techniques, the project creates a sense of familiarity and social connection within communities.

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