2024

Bethany Martin

Hiya, my name’s Beth. I’m a graphic designer specialising in motion design – because who doesn’t love things that move! I have a varied repertoire featuring skills in animation, video editing and sound design (to name a few). I’m keen to meet new people, so feel free to reach out if you want to work together... or just for a chat 😊

The Silent Mind

My stop-motion and 2D animated project is an ode to my erratic internal voice, which so often runs riot when I’m trying to fall asleep.

Final animation.
Creating the stop-motion segment.
Creating the stop-motion segment.
Needle felting the character and bedroom items.
Needle felting the character and bedroom items.
Prototyping the miniature set.
Prototyping the miniature set.
2D animating in After Effects.
2D animating in After Effects.

Get Real

“We have created a culture that tells women the most important thing they can be is beautiful. Then we pummel them with a standard of beauty they will never meet.” (Renee Engeln, ‘Beauty Sick’, 2018)

This speculative brief requested a new campaign for the charity, Mind, to get Gen-Z talking about their mental health. Our group focussed on the theme of ‘beauty sickness’ within our appearance-obsessed society, targeting women aged 18-26 who suffer at the hands of it.

Our campaign ‘Get Real’ empowers Gen-Z women to open up about how they’re feeling, rather than focussing on the way they look. It capitalises on the hugely popular #GetReadyWithMe trend, instead, changing it to #GetREALWithMe, encouraging open and honest conversation. It features a conversational podcast with promotional, animated shorts for Mind’s social pages, plus a range of other Instagram and TikTok posts to appeal to Gen-Z. Our OOH posters further promote the campaign in accessible locations to again, spur Gen-Z women to start the trend of talking!

Bethany Martin: sound production, design and animation
Chloé Jones: social media and branding
Melanie Petkova: social media and OOH branding

The podcast trailer animation by Bethany Martin.
The podcast pilot episode edited by Bethany Martin.
Podcast animated shorts for social media by Bethany Martin.
Podcast animated shorts for social media by Bethany Martin.
Social media by Melanie Petkova and Chloé Jones.
Social media by Melanie Petkova and Chloé Jones.
OOH posters by Melanie Petkova.
OOH posters by Melanie Petkova.

The Ugliest Whore on Instagram

The world can be a dangerous place for women... as can the Instagram ‘comments’ section. This animation highlights a handful of the hundreds of hateful, ugly comments I came across whilst scrolling through Instagram posts made by women.

Final animation.
Animating in After Effects.
Animating in After Effects.
Draft storyboarding.
Draft storyboarding.