2021

Binling Lim

Hi, I'm Binling! I'm a Malaysian multi-disciplinary designer, specialising in graphic design and illustration. I have a particular love for visual communication and storytelling. I have an interest in exploring digital interactivity and the ways in which design practices create meaningful and immersive visual experiences. My work is driven by colours and a love for creating visualisations of imaginative worlds. I am currently based in London.

Convenience Store Woman

A visual development project based on the 2016 novel by Sayaka Murata of the same name. Through a blend of illustration and graphic design, I created a set of visuals for this book that are meant to act as the visual direction for a proposed animation production. These visuals include concept visuals, character design, brand identity and background/setting design.

To view the project in its entirety, please visit: http://binling-lim.squarespace.com/convenience-store-woman

The key visual of the visual development project, followed by initial concept artwork that was done in order to figure out what the visual direction would be.
The key visual of the visual development project, followed by initial concept artwork that was done in order to figure out what the visual direction would be.
Work done for figuring out the convenience store uniform and the brand identity of the world's convenience store. Both of these visuals were very important to the project. The uniform was an imperative step in figuring out the primary colour of the convenience store's brand.
Work done for figuring out the convenience store uniform and the brand identity of the world's convenience store. Both of these visuals were very important to the project. The uniform was an imperative step in figuring out the primary colour of the convenience store's brand.
Character design work and expressions for three of the project's major characters.
Character design work and expressions for three of the project's major characters.
Environmental design of the convenience store.
Environmental design of the convenience store.
Artwork for the various objects that appear in the convenience store. This was to help reinforce the world's visual development to be as strong as possible.
Artwork for the various objects that appear in the convenience store. This was to help reinforce the world's visual development to be as strong as possible.

orbital

A B1 sized publication, exploring the ancient solitude of the Solar System’s Planets. Though the planets are icons of modern astronomical discovery, they have existed longer than us. This publication acts as an experience of lonely wandering and the oddity of stumbling upon the grandiosity of a planet, in the vast darkness of space.

In order to establish the publication’s atmosphere, I utilised traditional gouache paintings to represent the planets’ ancient nature and poems (by my friend, Rania Putri) and to convey the musings of planets’ solitude. A sense of loneliness was further established through the number of illustrations available for each planet, to illustrate a lack of exploration. Each feature on a planet reveals a cutout and a concertina fold out.

orbital
orbital
orbital
orbital
orbital

Pocky – Going Places

'Pocky – Going Places' is a special branding campaign proposal for the Japanese snack 'Pocky'. Its convenient eating style and portable packaging makes it the prime traveling snack. This campaign hones in on its travel friendly nature and advocates the idea of taking 'Pocky' along for your travels. To elevate the packaging and separate it from potential competitors, I utilised illustration for the main graphics of the new packaging and employed hand-drawn text to feed into the campaign's adventurous theme.

Pocky – Going Places
The proposed designs of the Chocolate, Strawberry, Matcha, Cookies and Cream and Choco-Banana flavours. These flavours were chosen for redesign as Glico considers them to be the 'classic' flavours.
The proposed designs of the Chocolate, Strawberry, Matcha, Cookies and Cream and Choco-Banana flavours. These flavours were chosen for redesign as Glico considers them to be the 'classic' flavours.
Concepts of the packaging being featured on social media, particularly Instagram.
Concepts of the packaging being featured on social media, particularly Instagram.