FolDer Magazine is a collaborative art and design magazine project, curated by Xin Ai and Elliot Zhang (me). In each issue, FolDer Magazine will propose a different theme for the participants to discuss and respond to with art or design work. The theme of the first issue is ‘Visual Poetry / 视觉诗’.
The concept behind FolDer Magazine is to create a platform to collect and showcase diverse artworks in response to the topics we care about as young designers and artists. To visually represent this concept, the FolDer logotype draws inspiration from typewriter style fonts, with a unique twist. The uppercase and lowercase letters maintain the same height, resulting in a clean and memorable design. Additionally, the FolDer logotype is a variable logotype with adjustable axes for weight and optical size, ensuring its versatility and sharpness when paired with text in various fonts and scales.