Ester Mejibovski

About 9 million people in the UK often or always feel lonely. In 2018 Theresa May appointed a Minister of Loneliness to tackle the loneliness epidemic. This fictional music campaign for the song 'None of my friends' by Liz Lawrence aims to bring awareness to the issue, incorporating digital aspects that are more approachable to a younger audience. Adapting to modern distribution of music, the campaign features digital banners, a Spotify animation and an AR on the vinyl cover. The Coronavirus Pandemic started mid-project and reframed the whole concept, as loneliness became an issue experienced by many more.

According to the Financial Post, orange juice became the top commodity of 2020 due to people panic buying – thinking that vitamin c would help against Covid-19. This resulted in orange juice future price going up by more than 22% on global markets. The project suggests alternative ways for orange consumption. The project is also a manifestation of my thesis research on humour in art and the visual pun.

Website: www.juicyorange.world

For my Bachelor thesis, I did extensive research on the role of humour in visual culture. This publication collects and represents my findings. The concept is an alternative version of the game ‘Consequences’, where the images turn separately, letting the reader actively participate in creating a visual pun.