Gemma Griffiths

A visual identity project for a new exhibition named Desire to Waste at the V&A. It explores the journey from how we desire things to then eventually be wasteful and I delved into the journey of decomposition.

I explored typography as my main direction through creating type from wasteful material and my final visual identity is formed from shaving gel decomposing which reflects how our world we live in could eventually fall.

A data visualisation project which focused on a chosen location – my house at uni where I live with 3 other girls. I wanted to display the panic years we are in and explore the relationship of categories such as sleep and productivity with our daily emotions. I therefore collected a month’s worth of data and created 3 prints in the format of the floor plan of the house.

This self directed project was editorial based – I made a hard case book called ‘roots’ where I explored the theme of hidden identity.

I used the process of scanography through objects from my room, photos that hold memories of family, friends and places as well as handwritten material that defines my identity without revealing anything.