Hailun Xu

_Generative, Interactive, Data Visualisation

Snowflake Generator is an interactive project that uses JavaScript and machine learning to analyse individual facial structures and generate a one-of-a-kind snowflake pattern for each user. By translating facial ratios into visual symmetry, the project celebrates diversity and individuality: no two snowflakes, like no two people, are exactly alike.

_Branding

Original Machines is a speculative exhibition identity exploring if AI can create original work. Through iterative typography, layered visuals, and a restrained yet dynamic graphic language, the identity captures the tension between structure, fluidity and error.

_Editorial, Print

Pareidolia—the tendency to see familiar forms, especially faces, in random or abstract patterns, is the driving force behind LDN’s Hidden Faces. Inspired by my habit of noticing faces in everyday objects, this project captures and celebrates the strange, often overlooked personalities embedded in the urban landscape. The result is a playful, pocket-sized guidebook inviting readers to join the hunt. It features a curated collection of found-face photography, blank pages for sketching new sightings, and a screen-printed map of London. Equal parts field guide and creative companion, the book encourages a more curious, observant way of moving through the city.

10 x 11 cm
Screen printed & spiral bound