2024

Jasmine Lee

Biography

Jasmine Lee is a London-based Graphic and Visual Media Designer. Her practice primarily focuses on editorial and branding design, with developing interests in typography and printmaking, particularly letterpress and relief.

Portfolio

Anthology of Sentiments

This publication was an exploratory study ‘deep diving’ into flowers and the act of gifting flowers (and the meanings and memories behind it).

There are three sections to the publication: Preservation, Floristry and Quotidian. Inside the book features spreads of original photographs, pressed flowers and flower embossings.

The book was hand-stitched coptic-bound, with a Swiss Brochure hardcover covered with real pressed flowers.

Anthology of Sentiments
Anthology of Sentiments
Anthology of Sentiments
Anthology of Sentiments
Anthology of Sentiments

Roots Magazine

Roots is a magazine publication that focuses around contradicting stereotypes about East Asian families. This first issue hones in on love and the subtle and overt ways East Asian families express affection. This magazine features anecdotal interviews, stories and photographs.

Roots Magazine
Roots Magazine
Roots Magazine
Roots Magazine

Post Print:

This was a branding and visual identity proposal for a printing event fair called ‘Post Print:’.

This was developed from unconventionally printing the spacing and furniture in the LCC Letterpress Workshop, and using it as a framing tool for the visual identity.

Post Print:
Post Print:
Post Print: