2023

Jingyi Mao

Hello! I’m Jingyi Mao, a multidisciplinary designer from China with an interest in branding, typography and visual identity.

I prefer to use my designs to help audiences identify problems or fresh concepts, and bring new ways of thinking to audiences. I hope my future design can strike a new balance in approaches to audience cognition and self-positioning.

Urban Cracks

Environmental problems have always existed. Due to urbanisation, the boundaries between human beings and nature are blurring more than ever.

A road is like a ‘crack’ in the city, especially when reading a map. I identified all artefacts, including roads, as cracks in the overall city plan. I designed a diagram for most of the green public areas with ‘Park’ and ‘Square’ in their name between the district World’s End to Silvertown in London. I also created continuous images and fonts, setting structures depending on the storytelling, mainly going from ‘nature’ to ‘human being’ to ‘cracks’. The images reflect every state of environmental change. The font represents ‘the artificial’, showing the growth of cracks in the city by changing the line thickness, which can be seen in the publicity, according to time.

Kaleidoscope

This is a brand for a conference, with exhibitions that demonstrate the relationship between “art” and “design” (titled ‘Art X Design X Art X Design’). The purpose is to explore how to define these boundaries in current times.

The kaleidoscope itself has the characteristics of “random” and “unique”; the fixed-shaped fragments formed inside can be combined arbitrarily and more, different shapes can be derived. This concept is used to define the two fields of “art” and “design”, and the continuous exploration achieved by human interaction creating more possibilities for them.

Jingyi Mao

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