2022

Jordi den Houter

Hi, I'm Jordi! I'm a multidisciplinary designer based in London. I focus primarily on branding and identity but enjoy going out of my comfort zone to test out new processes and explore new areas of design. Other areas of design I work in are animation, 3D and editorial design.

Blockbuster Rebrand

For this project I decided to rebrand the now defunct brand Blockbuster. My goal was to modernise the brand while paying homage and tapping into that nostalgia factor. The logo was redone and streamlined alongside a new bolder blue and yellow colour palette.

This revived Blockbuster would have been a new streaming platform. I decided to create an intro animation which mimics old VHS style intros before transitioning into a new modern intro. Again trying to tap into that nostalgia factor.

I also created a mockup of a 3D installation that would have been used to promote the brand. It would have been interactive, allowing people to walk in front and interact with the installation.

The rebranded logo.

Blockbuster Rebrand Intro

Blockbuster logo grid breakdown

Mockup interactive installation.

Jordi den Houter

Email address

Instagram

Biography