2022

Julie Walesieniuk

Hello! I am Julie Walesieniuk. I consider myself a visual communicator whose main focus revolves around editorial design, visual identity, typology and branding within the fashion and creative industry. My work usually strives for the simplicity, balance and authenticity drawn to form a methodology that emphasises a distinctive pattern, detail, and characteristic of the brief. In my post-graduate practice, I plan to discover more of myself and give myself more space to expand my interest in editorial and digital graphics.

The Love Times

The love times is a newspaper inspired game section including an interactive crossword game made out of love messages. To reveal each message, the reader needs to decode the game. All instructions are included in the publication. The aim of ‘There is something I want to tell you' is to give food for thought and inspire others to be honest with their love emotions.

'The first thing I notice'

With the chosen method of eye movement tracing, I attempted to test the prospects of editorial structure in a fashion magazine. For the outcome, I decided to produce a frame by frame video of all pages with content placement. The title says it all: ‘the first thing I notice’. These are the parts of newspaper content which drew my attention first on a page layout. By doing this, I saw the structure, rules, and approaches to achieving targeted reach – in this case, mainly the bottom right on a right-hand page position. The grid poster is a companion piece of the outcome to the frame by frame video. The poster shows the same thing as a video but with the black grid frames on top of it – altogether it creates a geometrical design language which makes sense only when knowing the context.

‘‘These are the placements of the first things your eyes are most likely to be drawn to while scanning through Vogue Poland April 2022''

'The impressions'

The 28 sock imprint impressions. The editorial focus is on unique features of sock textures imprinted on a piece of paper. Every ink shade has a hidden unrepeatable mark. Visual perception allows you to open your eyes to the imagination and interpret hidden features of texture around you however you want.

Julie Walesieniuk

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