Kinetic Type ➔ Goodhood
Implementation of Kinetic Typography into fashion retail brand Goodhood’s website. Adding revolving shopping categories to increase the website's dynamic user experience, as well as developing a loading screen featuring various types of styles to represent the eclectic fashion offered by the store.
Alongside this a face filter for Instagram featuring the brand's original logo that revolves around the user's head > Designed using SparkAR.
A 65-page editorial book exploring the vast history and culture surrounding the infamous Amen Break, the most sampled 6 seconds of music in the world. From its conception in 1969 on The Winston's track Amen, Brother the sample known as the Amen Break featured in music from all across the world, from N.W.A to Oasis to becoming the foundation of Jungle music in the early ’90s.
Infrasound Brand Manual
Creation of a brand manual for an events, promotional and media brand titled 'Infrasound'. The brand is focused on drum and bass music, hosting events, promoting rising talent as well as paying homage to the rich history and culture of the scene through social media posts.
Infrasound, sometimes referred to as low-frequency sound, describes sound waves with a frequency below the lower limit of human audibility. Infrasound is measured using a spectrogram; a visual way of representing the signal strength, or “loudness”, of a signal over time at various frequencies present in a particular waveform. Not only can one see whether there is more or less energy at, for example, 2 Hz vs 10 Hz, but one can also see how energy levels vary over time.
The spectrogram became the main focus of the identity of the brand, featuring within event promotional designs and videos.