Lára Margrét Arnarsdóttir
Email address
moc.liamg@sranraaralWeb Portfolio
www.laraarnars.comBiography
Hi!
I’m Lára, an Icelandic designer with a passion for branding & identity, user experience, editorial, and product design. Through my experiences and practice both in and out of university, I’ve grown as a designer who values collaboration and community. I strive to create work that is genuine, empathetic, and authentic, focusing on solving problems through user centric designs. I believe in the power of design to help people and build connections, and I’m dedicated to projects that emphasise these principles.
Portfolio
Grand Prix Gems: An Oddly Specific Formula 1 Collection
‘Grand Prix Gems: An Oddly Specific Formula 1 Collection’ is a book that compiles an extensive range of F1 data, memorabilia, statistics, and other historical artefacts. The collection showcases data and imagery of tracks, trophies, helmets, sponsors, and flags, capturing the rich and dynamic 73-year history of the sport. The publication is a tribute to the evolution of Formula 1, aimed at highlighting and preserving the often overlooked and lesser-known aspects and intricacies of the sport.
Desire To Waste
Branding & Identity for the event series ‘Desire to Waste’ held at the Victoria and Albert Museum in London. The event highlights the urgent need for sustainable practices through an exhibition and a conference where insightful discussions and interactive displays urge visitors to scrutinise their consumption habits and rethink their path from desire to waste. The core of the identity is based in showing this path we take as consumers, and exploring possible paths to solutions. A variety of blurred paths through all of the branding material are used to intrigue the audience, and remind them to rethink their own path.
