Lydia Gerakakis

Hi, it’s Lydia!
I’m a designer with an entrepreneurial spirit. I value my power as a creator to actively seek out change, rather than adapting to it. For me design is liberating; it gives me the freedom of swapping hats – between researcher, art director, and strategist – whilst providing an opportunity to explore plenty of other disciplines and industries, creative or not. My methodology heavily relies on research in order to always remain authentic to content.

This year I’ve been intrigued by the emergence of new technologies and experimented with the fusion of diverse contexts appropriate to my audiences.