A warm welcome to the one and only Window Shop that does not actually provide all sorts of windows but instead offers you all sorts of sustainable fashion.
Window Shop is a sustainable fashion magazine with the first issue diving into the world of secondhand clothing.
♡ This tiny publication, the size of a thrifted tiny bag (that literally cannot fit anything), in a way symbolises the idea of ‘holding’ only important content, just like how the tiny bag cannot hold anything but essential items like a wallet and a phone.
♡ The cover was designed to mimic the look of a pile of clothes we often encounter at secondhand stores. Whilst the title Window Shop comes from the literal meaning of the word “window shopping”, which most of us are probably already familiar with. Let’s face it, we’ve all been guilty of “I’m just window shopping”, I’m not gonna buy anything”. A familiar scenario where we end up with things that we do not need. But honestly, is there really a time that we just look and not buy? Who has that kind of self-control? Definitely not me.
♡ From this guilt of mine, in a way, I want this magazine to be a reminder of the aftermath when we do window shopping (or what I call impulse buying), in the hope that the same mistakes won’t be made ever again (okay, maybe once or twice more.. but definitely less than before!)
Our first issue will give you a tour around the world, making stops at iconic landmarks, from London to Te Awamutu, New Zealand! In this new world of thrifting and vintage goods, Window Shop proudly presents seven individuals with seven styles from seven locations.