2023

Michael Williams

I am a graphic designer in London, England with interests in music, logo branding, typographic and graphical abstract design. Throughout my years of studying Fine Art and Graphic Communication, my path is to explore design in geometric forms. I am seeking to make, reinterpret, and improve designs for a better purpose of art and design culture.

GROW YOUR MIND

The Digital Space in LCC requested a mural design for the digital space room in LCC. In this request they asked for the design to be inspirational and comforting.

The message was to encourage students who are going through either a burnout or a creative blockage to feel free when designing. It might not be spectacular at the beginning but it is a concept that can be improved as you go.

Due to the digital space containing a mixture of computing services along with different types of plants, the concept was to design a movement animation using a lenticular printing process.

For the background, the goal was to make the image clearer as you move along, from being an abstract pixel artwork to a clear crisp image of a flower.

Alongside the text, the focus was to have each frame have its own designed typeface to match the theme of the pictures.

Grenfell Athletic FC – Dragonfly Effect

Grenfell Athletic FC asked us to design their home kit for the next upcoming season. The aim for this kit is to have a theme that is different to the last one, which was called “Dream Carriers”.

Keywords – Hope, Unity, Protection.

When walking around Grenfell you can see that they want a rebuild of a culture as a new beginning. However, instead of focusing on the future, the concept is to let us focus on how we are now and the great things the community has already done, introducing the ‘Dragonfly Effect’.

When purchasing the shirt you are supporting the community for who they are, which is why when expanding on the advertisement plan, we will give the people from the area the chance to share the spotlight with us on billboards and posters.

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