Milena Georgieva

This book is a reaction, documentation and a homage to the Book Arts workshop space at London College of Communication.

During the Spring Break the workshop was reduced in half by constructing a wall in the middle of the room and no students were consulted about or informed of this construction in advance. Therefore, I wanted to document what happened and include it in a book that can tell the story for the future visitors of the workshop.

The book has an exposed coptic bound back and goes inside a slip case in order to be best preserved. Inside, it uses a reverse french fold that keeps half of the pages hidden. All of the outside visible spreads are dedicated to the beautiful tools, pieces of equipment and materials that can be used in the workshop. At the same time, on the inside pages is the documentation of the wall construction that took place. It also contains anonymous reactions of students upon their first entry to the workshop after the Spring Break. The two visible and invisible stories intertwine and the reader is prompted to tear open the inside pages in order to fully engage with the story.

Archijecture is an architectural conference that explores speculative future living spaces and global habitats with focus on population growth, sustainability and the built environment.

The concept behind the conference’s visual identity is based on two key inspirations. Both of them revolve around the theory that to speculate about the future, we have to look into the past. The fist one is Marc-Antoine Laugier’s theory on ‘The Primitive Hut’ (from 1753). It is an explanation of the fundamental origins of architecture and states that ‘man wants nothing but shade from the sun and shelter from storms’. The second inspiration is the way children draw houses. The way that every architect’s first drawing of a building looked. The simple illustration of a house, when used repetitively, also helps to convey the population growth concept and the red colour used throughout the identity helps set the tone of the urgency for humans to deal with this problem architecturally.

The simple graphic of a house inspired the creation of a typeface which became the identity’s primary asset.

Pixel Flow is a display font based on the concept of mixing the (handwriting) flow with the (digital) pixels. The merge between those opposites is not only the core for the font, but also for its promotional posters. They are printed posters with an added AR motion dimension. The animations show through movement how the flowy handwriting turns into rigid pixels.