2022

Naina Sarin

nainasarin.com

As an enthusiastic learner and designer, I am constantly challenging myself to create timeless designs. I believe in hard work and keeping myself open minded to learning new skills which are visible in my portfolio. My practice touches on branding, digital, editorial and UI/UX amongst others. I am keen on bringing in a fresh global perspective of design with my time spent in India and London. I believe my design portfolio exhibits my creative personality and values. My passion helps to focus on what I do.

Smooth Moves

Smooth Moves is a cafe specialising in smoothies, juices, and sandwiches. The theme is fun, friendly, and flirty for people on the go. It tends to attract a younger audience including people who are health conscious. The brand makes healthy food seem “fun” and presents it in a creative way. An enjoyable place to visit with friends and have a laugh at the flirty puns.

I created the brand's identity from scratch. I designed the logo and adapted it to packaging and merchandise. I further designed an app interface that allows consumers to place orders in advance for collection or to shop for merchandise. From creating a target user flow, wireframes, and illustrations to prototyping the outcome, I worked thoroughly through the process. I also explored animating the logo.

https://nainasarin.com/smooth-moves

smoothie cups
fruit puns
logo adapations
app prototype video
logo process stages

Patterns and Sound

This project’s objective was to visualise audio between two endpoints using patterns. Using the P5.JS library I coded to create patterns that react to audio. This code can be used to visualise audio between two endpoints. These endpoints can be a conversation, a short journey between two points, expressing emotions, a song and so on. Using the code, I created three outcomes in which the audience can interact with themselves, followed by a series of posters which show the patterns I created using audio from different scenarios.

https://nainasarin.com/patterns-and-sound

Outcome 1 // link to test yourself // Click on the screen to allow access to the microphone // Play audio or speak to see the shape react // Click on the screen to restart // The code only functions on laptops/Macs with Google Chrome
Outcome 2 // link to test yourself // Click on the screen to allow access to the microphone // Play audio or speak to see the shape react // Click on the screen to restart // The code only functions on laptops/Macs with Google Chrome
Outcome 3 // link to test yourself // Click on the screen to allow access to the microphone // Play audio or speak to see the shape react // Click on the screen to restart // The code only functions on laptops/Macs with Google Chrome

Superarts Academy of Performing Arts

Superarts Academy of Performing Arts, founded in 1962 by Irene Hayes BEM, is a not-for-profit organisation based in Southwark, offering dance and performing arts classes and life skills, for those aged 3-18 years. The client wanted to refresh its identity and work on the current website and social media content to reach a wider audience. They asked for a contemporary look.

As a designer, I took the initiative to redesign their logo and website, recommend fresh social media content and additions to their merchandise collection. From in-depth research into competitors and interviewing the target audience, I was highly engaged in this project.

The Logo
Merchandise
Social Media Grid
Website Prototype Video
Logo Process