The outline of this project was: To develop a concept for the new Grenfell Athletic x Nike home football shirt for season 2023/24. Design the kit and a creative strategy/campaign for its launch.
For this project I decided to design around the idea of wisdom, I chose to go with wisdom after researching and understanding the origin of the dragon which is displayed on the Grenfell FC football shirt. I found there was an instant connection to wisdom and specifically the yellow dragon which is often portrayed attributes like warmth, wisdom and wealth.
I also decided to head in the direction of using words of wisdom as I feel wisdom is a crucial part of growth and understanding. I feel wisdom can help individuals with their mental health as well as give encouragement to the youth that are struggling after the Grenfell tragedy.
The idea of this campaign was to build off the relationships with high profile supporters already made through the club. Grenfell will then collaborate by using their words of wisdom which will be presented on the shirt. The words on the shirt would be words of encouragement and wisdom to target self-doubt and mental health. The idea is to encourage the youth and people in and outside the community, as by reading and listening to the words of wisdom individuals will feel driven and motivated to tackle any difficult situations that they’re faced with.
Using my research to inform my direction, I tried to find a way to place words of wisdom on the shirt so it would both work physically and work well as a concept overall. My main source of inspiration was from designers Si Scott, Wes Wilson
and Bonnie Mclean that have used illustration and words to create strong visuals.
Overall I am happy with this direction I had taken the project in and felt it really pushed me out my comfort zone as a designer, as I haven’t illustrated before like I have for this project and the interactions with the client have made me more confident in how I interact with clients in the future.