Olena Kovalevych
Email address
moc.liamg@ngisedhcyvelavok.oWeb Portfolio
www.kkovalevychh.comBiography
I’m a London-based designer working across editorial, layout, and digital design—where research meets intuition and structure meets experimentation. My practice often begins with the creation of visual systems, which I then deconstruct, test, and rebuild through an iterative process. I’m drawn to minimal yet intentionally fragmented aesthetics, often incorporating self-produced photography and curated imagery to build layered visual narratives. My work explores themes of identity, authorship, and the tension between clarity and disruption. I see design as both a personal and collaborative space—one that invites reflection, fluidity, and continuous redefinition.
Portfolio
[Carrier]:
The [Carrier] is an exhaustive visual and material study of carrier bags—an everyday object so common it often goes unnoticed. Presented as a publication, it investigates the overlooked aesthetics and cultural roles of bags found in our homes, shops, and streets. The project explores their forms, typefaces, symbols, colours, materials, and typologies, while also tracing their historical context and evolving functions. Through methods of typology, documentation, categorisation, and reflection, the [Carrier] repositions the carrier bag as a meaningful design artefact—both mundane and iconic.
![[Carrier]:](/static/9663dcdb7574d27d6fbc043152091239/eac5c/dsc-9684-2025-05-21_18-47-56_838070.jpg)
![[Carrier]:](https://i0.wp.com/edit.gmdlcc.com/wp-content/uploads/student/2025/05/kkovalevychh/27557/ezgif.com-animated-gif-maker-9-1-2025-05-21_18-31-11_328134.gif?fit=1920%2C1280&ssl=1)
![[Carrier]:](/static/0aeb987d8d4009b9b3e1c635b302b30c/eac5c/dsc-9811-2025-05-21_18-48-54_914337.jpg)
![[Carrier]:](/static/e2a69edf1befabedd04aa04c322fe0be/eac5c/dsc-9758-2025-05-21_18-50-35_379019.jpg)
‘Intermezzo’
Intermezzo is a publication based on the early 20th-century text by Ukrainian writer Mykhailo Kotsiubynsky, reinterpreted through a contemporary design lens. The project explores typography, visual hierarchy, and layout to bridge the original narrative with a modern-day audience. The book is structured around its 11 short chapters, punctuated by a series of photographic interludes that reflect the title’s meaning—intermezzo, a pause between musical acts. These photo sequences act as visual rests between chapters, echoing the rhythm and emotional tone of the text while reinforcing the concept of interruption and reflection.





‘What is slang?’
This animation is a type-based visualisation of a chapter from A Little Book of Language by David Crystal, brought to life through motion design. Focusing on the topic of slang, the piece explores how informal, playful language can be translated into movement, rhythm, and typographic expression. Through animated wordplay, it investigates how type can capture the tone, wit, and cultural layers of slang—transforming language into a dynamic, visual experience.