2022

Qiuhui Hou

Amusement park on the square

The project was based on my interest in risograph, and through researching different studios and designers, I found the pathway to community culture that I wanted to develop. I then used my own childhood recreational activities – a small amusement park in the square – as a starting point to reflect on the scarcity of children's amenities due to uneven development in third and fourth tier cities, and to explore social phenomena such as the serious psychological problems of left-behind children. Finally, I wanted to reflect on the importance of children's amenities in community planning and the important role of recreational activities in the psychological and companionship problems of left-behind children through a campaign approach. The amusement park in the square is just a microcosm of the whole of children's environmental industry, reflecting this depressed and even neglected phenomenon in third and fourth tier cities across China.

There is a pocket on the poster with invitation cards for people to pick up. At the same time, QR codes will also be displayed on the poster.
There is a pocket on the poster with invitation cards for people to pick up. At the same time, QR codes will also be displayed on the poster.
I designed a total of nine invitation cards for different cartoon characters, so that children can collect their favourite cards, along with different slogans about the importance of the children's entertainment industry and caring for the psychology of left-behind children.
I designed a total of nine invitation cards for different cartoon characters, so that children can collect their favourite cards, along with different slogans about the importance of the children's entertainment industry and caring for the psychology of left-behind children.
I still used popular animated characters for the transformation in the square, as the main visual effect, while adding lanterns and traditional Chinese elements such as a rockery to form an amusement "Utopia".
I still used popular animated characters for the transformation in the square, as the main visual effect, while adding lanterns and traditional Chinese elements such as a rockery to form an amusement "Utopia".
Posters in different corners of the community, such as bus stops and community walls to promote the campaign. Whether they went to the amusement park or not, people would be able to understand the importance of the children's entertainment industry and caring for children.
Posters in different corners of the community, such as bus stops and community walls to promote the campaign. Whether they went to the amusement park or not, people would be able to understand the importance of the children's entertainment industry and caring for children.
After scanning the QR code, people can watch a promotional video featuring a virtual amusement park model and get an electronic invitation card, which can be forwarded to others through social software.

RUN! NEW ECO!

The project focuses on contemporary China's green financial products, and analyses the operation mechanism of the product, and dialectically looks at the relationship between environmental protection, capital development, and user behaviour records. The platform uses competitive games to allow users to achieve personal charity goals through low carbon behaviours such as walking and taking public transportation. At the same time, the Alipay software detects and collects users' social behaviours through spontaneous sharing, which also makes me question, 'Is there an operation of non-material labour?'
Therefore, I used interactive technology to design endless environmentally friendly running games and attract viewers to participate. This examines how new technologies and capitalism quantify our bodies, as well as the aesthetic fetishism and player exploitation that extends to the virtual media environment.

In the space, people will lie on the lawn and compete through mobile games. I want to use the space experience of game interaction to respond to the current games of energy-saving and emission-reduction initiated by internet finance companies.
In the space, people will lie on the lawn and compete through mobile games. I want to use the space experience of game interaction to respond to the current games of energy-saving and emission-reduction initiated by internet finance companies.
The main body of the game is a sphere. Three players in one space control the sphere's moving direction through virtual buttons, to pass through the curved track. As the game gets smoother, the speed increases, similar to a racing game.
The main body of the game is a sphere. Three players in one space control the sphere's moving direction through virtual buttons, to pass through the curved track. As the game gets smoother, the speed increases, similar to a racing game.
The light of the space will be the orange of the sun, because the sun always controls people's daily routine, and the light of the sun in this space will not go out, which also means that people in this game will not rest.
The light of the space will be the orange of the sun, because the sun always controls people's daily routine, and the light of the sun in this space will not go out, which also means that people in this game will not rest.
The light will change according to the intensity of the game. The more intense the game, the stronger the light will be, and the game will never end.
The light will change according to the intensity of the game. The more intense the game, the stronger the light will be, and the game will never end.
At the same time, in this space, the sun represents the bourgeoisie metaphors that they change people's life behaviours through the game and get their own benefits from it.

Individual and group

I want to reflect on the relationship between individuals and groups through 3D visual effects. The gradual aggregation of individuals into a whole. This reflects that individuals and groups are inseparable interdependent and interrelated. Every individual exists as an individual and as a member of a group. Through this project, I want to make people reflect on the fragility and closeness of human relationships. A group is composed of individuals – without individuals, there is no group. The individual cannot exist without the group, it must be restricted by the group. I decided to make a series of small square sculptures in resin, pewter and wax, visually inspired by the process of oil entering water, from the individual to the eventual coalescence into a whole. The resin plays the part of the water and the pewter and wax will play the part of the oil. At the same time I created small illustrated cards corresponding to each of the small sculptures, drawing the process of people moving from the individual to the group, each card corresponding to a sculpture.

Individual and group
Individual and group
Individual and group
Individual and group
Individual and group