2025

Ruobing Huang (Jocelyn)

I am passionate about multimedia design, with a strong interest in printed media, experiential design, and moving images. My editorial design focuses on publications and typographic posters. I enjoy experimenting with various printing techniques such as Risograph, screen printing, letterpress, and lithography. I also create experimental short videos that explore visual storytelling in unconventional ways.

For my undergraduate major projects, I developed a book design through the lens of urban anthropology and an experimental typography work. Through my work, I aim to use design as a medium to present cultural and social themes in ways that are approachable, engaging, and creatively expressive.

那些菜市场 THE WET MARKETS

Traditional Chinese wet markets are essential to Chinese citizens. However, as online shopping grows, young people are losing touch with traditional markets. This book is to document and celebrate the vibrant life traces of traditional markets and the bonds that unite local residents.

那些菜市场 THE WET MARKETS
那些菜市场 THE WET MARKETS
It’s about a collection of moments from my mum, my dad, and me. Through three different perspectives, we document the wet markets in our ways. Main contents: My mum (colours); My dad (everyday life); Me (down-to-earth) (moments) (items).
It’s about a collection of moments from my mum, my dad, and me. Through three different perspectives, we document the wet markets in our ways. Main contents: My mum (colours); My dad (everyday life); Me (down-to-earth) (moments) (items).
那些菜市场 THE WET MARKETS
Shanghainese dialogues are woven into the work to uncover the rich local human connections.
Shanghainese dialogues are woven into the work to uncover the rich local human connections.