2022

Saba Ghani

Hello! Nice to meet you,

I’m a young passionate multidisciplinary designer who is striving to make a change in the design industry. My inspiration is in the small details around my day to day life. I enjoy taking a simple thought and creating a big idea. I like working with design challenges that push me out of my comfort zone. I'm looking forward to taking the next step into my career. I am excited to see what the creative industry has to offer.

Brand Design | Interaction | Data Visualisation | Generative Design

Stressed Times

Stressed Times is a paper-engineered typeface which has been manipulated from the typeface “Times New Roman”. This type is a fun, playful and modern twist to Times New Roman. The inspiration for this typeface was from a single folded sheet of paper. Through the exploration of paper craft, the purpose of this typeface was to create a statement through three dimensional folds of paper, it reveals type which can be read from different angles.

The folds of the paper are a representation of stress, and how stress can fluctuate, i.e., the font showcases this fluctuation using size and directions. It allows users to be able to read more than one word/phase at a time due to the perspective of the type.

The type specimen for ‘Stressed Times’ is folded down into an A1 long envelope which contains the type specimen sheet with the four different weight examples. The type specimen for Stressed Times has been constructed using the same guidelines as the typeface.

The interactive sculpture allows the users to cause stress to the typeface by being able to physically move the type left and right, exposing capital and non-capital letters.

These are photographs I have taken at King George Hospital and Barking Riverside new construction site. The paper sculpture was branded using colours of the environmental space, showcasing how the typeface can be used in a location.

Visualising Your Space

Visualising Your Space is a 10-book set that explores sounds generated from ten personal objects (chosen at random) that have been dropped from a height by 10 different people to create visual illustrations. As you flick through the book you will see a stop motion of each falling object giving the sound an image.

100 sound icons generated from fallen objects

Bushrah Salim – 10 Objects

Jumma Juice

During my DPS year I had the opportunity to work with an international client to design a brand identity for Time Store (a grocery store based in Pakistan, Bahawalpur).

From my trip to Pakistan in 2021, I noticed a few problems the brand was having since opening their fresh produce section. I wanted to find a creative hypothetical brand design strategy for their fresh produce wastage problems. They were experiencing a loss as they were throwing away perfectly good fresh produce. I created an endorsed brand ‘Jumma Juice’ that would help reduce their wastage, advertise the Time Store fresh produce section, and help them to become more of a sustainable, low waste brand.

This pdf document contains mock-ups of outcomes that show how 'Jumma Juice' would look in action with the brand's identity. For Time Store's brand identity click link:

Saba Ghani

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