2022

Shazia Mohamad Mussa Ismael

Hi 👋

I'm Shazia I am currently an aspiring Graphic Designer who found her way through a Work Experience at Disney! As an organised and creative individual, my passion lies with creating media whether that be through printed or digital media. I have a keen interest in understanding people and conveying their personalities and beliefs through design. I also love print finishing, being able to construct the final outcome with my hands is often my favourite part of any project!

Save the Date

We often forget that weddings are branding projects in their own way. Each wedding must represent the couple through their styling, events and even their invitation suites.

The invitation suite is often the first insight you have into a couple's special day, so it is only right that these pieces of design are carefully crafted to perfectly portray the couple.

I was able to create a wedding invitation suite that combined both the designing and production skills that I have learnt along with my own Indian culture and knowledge of weddings to create the perfect fusion of both.

Atypical

Atypical is a Self Directed Collaborative project with Alexandra Virlan. It was initiated by the lack of knowledge around the Art and Design industries specifically aimed at young adults (16-18).

Currently, there is a lack of respect for the creative industries compared to traditional career paths which means that when a student does express interest there is a lack of guidance in schools. The possibilities of the creative job market needs to reach a wider audience, primarily the future of the industry.

Our project offers a form of service design that is a two step experience, made available at college fairs, that offers students the tools needed to start visualising creative post 18-pathways. The experience allows students to visualise unimagined pathways in the art and design sector highlighting atypical options.

My role in the project was to design a digital multiple choice activity that allowed students to reflect on their transferable skills and hobbies while exploring potential university courses.

Superarts

A Live Brief for a Dance School. Superarts Academy of Performing Arts, founded in 1962 by Irene Hayes BEM, is a not-for-profit organisation based in Southwark, offering dance and performing arts classes and life skills, for those aged 3-18 years.

The challenge was to gain more brand engagement and sign ups and my solution was a long-running campaign/strategy called ‘Routine Refresh.’

The concept follows a simple cyclical structure between Teachers -> Students -> Parents.

This strategy was inspired by the community built within the Superarts walls. It aims to celebrate the collective nature of the Academy while showcasing the excellent work of the students.

How will it be applied?
Routine Refresh has a digital home. It will be a digital campaign which encourages ‘word of mouth’ online, and to make this happen, I have curated eight easy steps!
1. Take part in Routine Refresh
2. Learn the routine in class
3. Practice the routine in class and at home
4. Perfect the routine at home
5. Film the routine with the help of your parents/carers
6. Tag @superartsacademy #routinerefresh on Instagram
7. Post on Instagram
8. Superarts Academy will repost the content

(Due to child protection only certain aspects of the project outcomes could be shown)

A leaflet which would accompany the strategy to help students, teachers and parents remember the steps.

Shazia Mohamad Mussa Ismael

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