2025

Shijing Zhang

Graphic and Media Design
London College of Communication

Signal

This project reimagines the red envelope through a futuristic lens, responding to the fading physical rituals of the Spring Festival in an increasingly digital world. As red envelopes shift to platforms like WeChat, the tactile warmth and unspoken affection once carried in hand are often lost. By fusing a digital-inspired aesthetic with traditional cultural symbolism, this set of envelopes seeks to restore emotional depth to a modernised ritual, offering a vision of the future where tradition is not replaced, but reinterpreted and reconnected.

Signal
Signal
Signal
The website preserves these threads of affection in a contemporary form. Together, the envelopes and the website create an experience that bridges past and future, reviving the emotional core of tradition in both tactile and virtual spaces.
The website preserves these threads of affection in a contemporary form. Together, the envelopes and the website create an experience that bridges past and future, reviving the emotional core of tradition in both tactile and virtual spaces.