Crescendo is a piano festival, aimed at music lovers and amateur pianists, who are curious about piano, from learning the instrument to finding their favourite piece or composer. The festival lasts for 3 days, focusing on a genre each day: classical, jazz, contemporary/film music, celebrating the versatility of piano across diverse genres. Its aim is to challenge the perception of piano music as being only 'classical music' which is boring and outdated, but explore the evolution of its role from classical to jazz, using a contemporary visual identity to attract the younger audience. The experience includes performances, masterclasses and interactive music installations.