Xihe Zhang
Email address
moc.qq@2283841902Web Portfolio
XiheZhang.majorproject.comBiography
Hi, I'm Xihe Zhang, I focus on graphic and media design.
In the final year, I focused on book and website design, both of which are shown in my two projects.
Portfolio
My memory cities are Daqing (China) and London (United Kingdom).
I like traveling very much and have been to many cities. I regard people's life as a journey and we are travellers, I have been to a place with beautiful scenery, which is the witness of the story.
Out of so many stories, two of the journeys are the most precious to me. The first is the city located in the north of China called Daqing, where I was born and raised, and the second city is London where I first went abroad and started living independently. These two cities have recorded my gradual transition from a young child to an adult who can take care of myself. It can be said that the combination of these two cities is what I am now, so I want to make my transformation process into a memoir by rearranging and combining the two cities. When my memory is blurred years later, I can reopen it.
I divided the memory books into two parts to show the integration process of the two cities, and they respectively introduced my private and public areas in the two cities. I think home is the beginning of everything good, I start the story with my private places in both cities.
The second part to show the integration process in public places in Daqing and London.
There are twenty places in total, and I chose ten places in each city that I remember and visit often. Then I regroup these 20 places in pairs according to the frequency of each place. Each location is transformed into colour blocks of different shapes and sizes, and combined according to their colour positions and overlapping relationships, they eventually become 10 brand new locations.
The encounter, collision, and recombination of the two cities metaphorically transformed me from a young and ignorant child into a better person who is strong and optimistic and can stand alone.




Stay away from Pick-up artist (PUA)
In China, there are more and more girls confused by men's routines, mistakenly thinking that is love, and then get hurt by men. Therefore, I want to express through my design not to blindly love, but to distinguish right from wrong.
I want to visualise the act of mental manipulation of PUA and express it in symbolic form. My final goal is to transform PUA identification into visual effects.
In a relationship, the woman is emotionally tortured step by step by mind control. She may be cheated of money or subjected to violent abuse.




