Yifei Cai (Faye)
Email address
moc.361@2002iaciefiyBiography
Hi, I’m Faye, a graphic designer based in Shanghai with a focus on editorial design, branding & identity, typography, and photography. I’m interested in how visual design can organise information, tell stories, and create meaningful experiences across both print and digital formats.
My approach is detail-oriented and concept-driven, with a strong interest in structure, rhythm, and composition. I enjoy working with type and image to explore how they interact and communicate, whether through a carefully designed publication or a visual identity system.
Portfolio
REMORY
REMORY began not in a studio, but in a living room. In a place filled with the sound of needles clicking softly, and the smell of old wool.
Since I was a child, my grandmother would make knitwear for the family, such as soft jumpers, vests, and mittens. When they no longer fit or fell out of use, she would take them apart and reknit them into new clothes. In her hands, nothing was ever discarded, only transformed.
This memory became the soul of REMORY. REMORY is a sustainable knitwear brand that redefines the life of clothing. We collect forgotten, rarely worn, or outdated knitwear and unpick each thread with care. The yarn is cleaned, rewound, and re-knitted into new pieces that carries not just warmth, but a story. Each piece is crafted with care using reclaimed materials, reflecting the timeless values I learned from my grandmother: make do and mend, and always make with love. In a world that celebrates the new and the fast, REMORY leans into the old, the soft, the remembered.





London WC2N 5DS
London WC2N 5DS is a editorial project that explores how Trafalgar Square functions as a vessel for collective emotion and cultural memory, inviting readers to consider how its physical structure and everyday activities shape and are reshaped by the emotions and memories of people. Focusing on fleeting actions and interactions within the square, the publication investigates collective memory and public rituals, and how urban public spaces are continually shaped by the sentiments and remembrances of the people who inhabit them.




Botanic
Botanic is a typeface inspired by nature and plant forms, specifically drawing from the textures, shapes and growth patterns found in plant leaves. The project explores how natural elements can be translated into a functional and expressive typography design, combining aesthetics with legibility. The project involves a detailed study of plants and the combination of various experimental techniques to create a nature-inspired typeface.
