2021

Yunshu Bai

Hi I am Yunshu Bai. My area of focus is branding design. I work with graphic communication to construct narratives. I am interested in working in this kind of commercial studio. This past year I have been developing my skills in advertising design, AR design, data visualisation, device design and animation design which are shown in my projects.

Silence

Silence is an ironic commercial product activity designed to enhance people's awareness and attention to domestic violence. Through the method of research and interview, I created a virtual company and a series of saleable products and official websites for the works. All the products in this company are designed to help women who are victims of domestic violence cover their wounds. At the same time, I have created ironic advertising videos that make it easier for victims of domestic violence to quickly understand how to use their products. The project also uses advertising and dubbing to talk about how to deal with domestic violence. I hope that through this work, more people can pay attention to the seriousness of domestic violence, and encourage those women who have been subjected to domestic violence not to be patient and to speak out bravely.

The Main Products

All Products

The Website

The Advertising Video Screen Shot

Iceberg Melting

Iceberg Melting is a design work recording the process of object transformation, which aims to improve people's understanding of global warming. Through research and continuous experiments, I finally made a series of process pictures of the melting process of the iceberg device made of candle material. At the same time, I created a poster with corresponding visual effects – "how many icebergs will melt in a day?". The project also uses video and sound effects to tell the story of glacier melting. This project is experimental, I used a lot of different materials to make simulation icebergs to experiment and challenge myself. The work is also a reflective reminder that we should actively pay attention to global warming.

The Device

Melting Process

Finger Travel

Finger travel is a sensory transformation design work, the purpose is to appeal to people not only to use their eyes to observe and record the world, but maximise their sense of touch. Through the methods of research, interview and personal experiment, I initially developed a tactile map manual for Shanghai, China. After a series of challenges, I finally made the works into some animation design and exhibitions in four different places in Shanghai. At the same time, I also created visual effects of the official account online. The project also uses augmented reality to make the final poster more vivid. In this work, people will experience my whole tactile journey so that people can feel the scenery in different ways – to touch and have a deeper understanding of the city.

Senses Transfer

The Posters

The Official Account

The Exhibitions

Yunshu Bai

Email address

Twitter

Instagram

Biography