Zaina Ali

Hello! My name is Zaina Ali and I’m a UX designer based in London. I hold a strong interest in user interface and experience design and actively trying to centre products or applications to meet the users’ needs to create an even better experience.

The approach to my projects matters a lot to me – I go through a chronological and systematic approach or iteratively design to utilise planning and delivery through an Agile approach.

Our designs are only limited by our imagination. I learnt this throughout my bachelor degree years, and I strongly believe that through communication, iteration, understanding, and empathy, we can all achieve and create designs that serve to be purposeful and sensational.