This project is about a charitable brand focused on kidney donation to strangers. The project is called ‘Gift Of Life’. The core concept of the brand is encouraging adults to donate kidneys to children, giving them a second chance at life. A new kidney symbolises a rebirth gift for children—an opportunity to continue running, growing, and thriving in their new lives.
Since the target audience of ‘Gift Of Life’ is young parents, I chose a childlike illustration style for the overall brand design. This approach helps evoke empathy and emotional connection, encouraging adults to consider donating kidneys to help children.
‘Gift Of Life’ is primarily promoted through online social media—especially Instagram—by posting posters in various design formats. In addition, I produced a range of physical materials such as brochures, business cards, tote bags, and stickers. These tangible items support offline promotion. By combining both digital and physical channels, the brand spreads its message in a more multidimensional and effective way.