2025

Zhiqing Tian

Biography

Hi! I’m Zhiqing, a designer working across brand identity, editorial, 3D, and motion graphics, with two years of experience in a London-based design studio. I create visual work that connects people with ideas and stories.

Portfolio

Original Machines

Exhibition identity design for the exhibition Original Machines at the Design Museum.

The core concept of this exhibition identity design is to position AI as a powerful tool to inspire human creativity, with humans using AI-generated outcomes as a starting point for their own creative journey.

My approach involves redesigning AI-generated images to create a visual language, and combining the exhibition content with coded symbols to reflect the relationship between AI and human.

Original Machines
Original Machines
Original Machines
Original Machines
Original Machines

The Wallace Collection

Rebranding for the Wallace Collection.

The Wallace Collection is a national museum housing unsurpassed masterpieces of painting, sculpture, furniture, arms and armour, and porcelain.

I draw inspiration from Wallace’s architecture and history, by using bold colours and well chosen typefaces to create a brand image that is both sophisticated and trustworthy.

The Wallace Collection
The Wallace Collection
The Wallace Collection
The Wallace Collection
The Wallace Collection

Perfectly Imperfect

This book is an exploration of imperfection, transformation, and the passage of time through the lens of nature—the life to death of leaves.

Drawing on the aesthetic and philosophical principles of Wabi-Sabi, to observe subtle shifts, textures, and organic decay.

Perfectly Imperfect
Perfectly Imperfect
Perfectly Imperfect
Perfectly Imperfect
Perfectly Imperfect