Zhuguang Sun

I’m Zhuguang Sun, born in 2000, coming from China. I majored in Graphic and Media Design at LCC, University of the Arts London. During my three years of undergraduate studies, I have not only experienced and learned traditional graphic design such as advertising posters, font design, and brand image, but also been encouraged to break through my previous understanding of graphic design and try to explore and create more mature, unique, diverse, and critical visual expressions through more media and methods. My designs often start from a certain social situation and conducted research. I hope that my work can be connected with social life, reflecting the innovation and aesthetics of visual aspects, while also conveying the meaning and concept that evokes deep reflection and resonance among viewers, becoming a people-oriented design with real “core”.