Zile Peng

This is a visual identity design for an exhibition, conference & events series at the Design Museum entitled Original Machines. The purpose of this event & exhibition is to explore the history & the current status of artificial intelligence’s (AI) ability to create, generate or (arguably) originate creative work.

What is a machine? What does it mean to be original? Can machines truly create original work? This visual identity doesn’t offer answers—it poses questions. When AI can draw like a human and evoke a deep sense of empathy... When humans begin to over-rely on rules and logic... Then what is a machine?

This is a campaign design project to persuade people to donate a kidney to a stranger.

Why would someone donate a kidney to a stranger? This campaign explores that question through real donor stories and powerful portraits. Each face tells a quiet, human truth. It’s a call to feel, reflect, and consider what we’re capable of—simply because we can.