Suzy Chan (Qiwen Chen)
1- Plastic in the ocean
Using a sweet tone to tell a sad and serious issue in the ocean- I was talking with one of my friend about ocean pollution. As a design engineer, she told me that when she did her research in the US, she found that the microplastic problem is one of the most serious problems in marine life I have learned the truth through an article on NOAA (National Oceanic and Atmospheric Administration), which lists several most common marine microplastics. Commonly found Plastics cigarette butts, food wrappers, beverage bottles, straws, cups and plates, bottle caps, and single-use plastic bags.Although there have been a lot of designs about environmental issues, I still decided to do something to bring up this issue again, regardless of possible cliche or neglects of real problems.
I propose a web which is set as a “salvage site”, and the visitor will become salvager through four steps: entering the ocean, salvaging dead animals, confirming the death, and continuing salvage. I don't want to use a very serious or horrible tone to state things about marine plastics, though the serious tone was popular in this kind of design, I think people are a bit tired about that kind of tone. To make it different, the death notice is what I came up with to introduce these dead animals. The anthropomorphic description, with designs of bright colors and wonderful patterns of the underwater animals, gives these animals more " dignity”
2- The Haribo Cult
Too much candy isn’t good for health, especially those made of gelatine. Instead of telling its ‘bad’, I try to enhance its positive branding image. To consider the gummy bear as a religion, or cult, I make it a god-like existence. With exaggeration, I put eyes and rise people’s curiosity by creating a “Haribo Wolrd” (of course it is dominated by Haribo God). What I focus on is creating a sense of absurdity.
The development of the gambling industry alone in Macau China, brings huge profits and disadvantages. My design is to inspire local residents to communicate with the government through a series of prints. They are made to push the government balance between development and sustainability. I designed advertisements of Macau casinos based on traditional Chinese rituals, to make people "memorise" the "dead city" by the way of sacrifice (scattering fake money, and burning, etc.), through which the information of protest will be carried to every corner of the city.
This is an adjustable typeface (both in length and width). This design was inspired by a
protest in London Chinatown Last summer. I found that the layout on the protest board
couldn’t accurately express how angry they were. So i made this typeface which can be used directly on posters and campaigns to make a strong voice. Adjustability makes it very easy to apply to any proportion.