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Yufei Guo

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Hello! I’m Yufei Guo, a multidisciplinary designer specializing in digital design, illustration and branding.
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Do not define

Do not define is a book that reveals the stereotypes about women. It collects stories from eight women and records their personal experiences about gender stereotypes that affected them the most. In this book, each story is accompanied by an illustration, telling the story in a weird and ironic collage. The bookbinding specifically takes the form of a French fold. The story inside is wrapped in pictures, and the collage is exposed on the outside. Readers need to open it before they can see the internal story and the inner feelings of the women in the story. This interactive process of opening the book actually visualises the process that leads readers to listen to their inner world and to understand and break down prejudice.


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